Project: Prism
Client: Compañía Nacional De Teatro Clásico
Spain 2021-22
The following year, the briefing was clear and straightforward: change everything. With this directive, we designed a completely new style and concept under the premise of “seeing the classics with a new perspective.” This vision led us to apply a prismatic effect to all the graphics, creating a unique perspective that fused the timeless elegance of the past with the vibrant energy of the future. To achieve this, we implemented a coherent visual system across all pieces, using a modular grid that allowed for great flexibility. This grid was crucial for adapting the image and main color of each work, establishing margins as a standard to ensure balanced and innovative compositions. The combination of the prismatic effect with the modular grid resulted in a dynamic and coherent visual ensemble, capable of capturing attention and conveying the desired renewal and dynamism. This approach enabled a modern and appealing reinterpretation of the classics, offering a new dimension to the project's visual communication.
Motion Graphics: Josep Prat Sorolla.