Project: Infinite Potential
Client: YPTS
Canada 2022
The project for YPTS focused on presenting a highly technical and sophisticated image of the oil industry, often seen as negative and obscure. The challenge was to create a graphic identity that captured the complexity and relevance of the industry while standing out in a saturated environment. We employed a unique technique using a single fossil-based ink, reinforcing the direct link to the theme. This ink was applied on recycled materials, underscoring our commitment to sustainability and the lifecycle of materials. Visually, we used various shades of black to create a deep, enigmatic atmosphere, with the sphere symbolizing a planet rich in fossil resources, encapsulating the essence of a mysterious yet essential world.