Project: Oh!Pera 24
Client: Gran Teatre del Liceu, DHUB
Spain 2024
In collaboration with Sheila Dobón.
For this project, dedicated to newly created micro-operas, a communication style evoking the brutalist and minimalist aesthetics of social revolutions was chosen. The objective was to bridge the gap between the artistic revolutionary act represented by the project and its new creators, capturing the essence of change and innovation. The visual communication focused on the use of a single typographic weight in uppercase, applied uniformly across all materials, using only black and red ink to emphasize the revolutionary character. In print, the design remains sober and minimalist, reflecting the seriousness and impact of the project. In contrast, in the audiovisual medium, video becomes the main communicative vehicle, treated in two inks to maintain visual coherence with the print. This strategy allowed for a cohesive and powerful approach, highlighting the effect of the artistic revolution with a distinctive and impactful presentation.
Photography: Guillermo Longhini, Sheila Dobón, Sergi Panizo.