Project: 10+10 Barcelona + Madrid
Client: Quesos de Suiza
Spain 2023
A 360 campaign to promote the gastronomic days organized by Gruyère in Barcelona and Madrid. The proposal materialized in posters, various graphic pieces, and a conceptual publication that reflected the inspiration of culinary creators instead of following a conventional advertising format. To highlight the product's authenticity and intrinsic quality, almost exclusively a single ink was used, offering an elegant and straightforward design. Additionally, an interactive website was developed to complement the campaign, providing a digital experience consistent with the central idea of the promotion and enhancing the connection with the audience. This integrated strategy successfully captured the essence of the gastronomic days and communicated its value with clarity and impact.