Project: A Sip Of Rebellion
Client: The Bleach Bar
UK 2022
The project for The Bleach Bar began with a brief that called for a unique combination: capturing the essence of 90s grunge with a refined and sophisticated aesthetic. To achieve this, we opted for an innovative technique using bleach on black-dyed substrates, creating a negative system that perfectly reflected this fusion of contrasts. This approach allowed us to craft a grunge aesthetic with a touch of sophistication, addressing the need to convey the rebellious spirit of the 90s while maintaining an elegant image. The process involved the precise application of bleach to reveal images and texts on the black background, establishing a visually impactful and dynamic connection. This technique not only highlighted shapes and textures with a worn effect but also added a sense of refinement to the graphic proposal.