Project: The Power Of Plants
Client: A.Vogel
Spain 2021
The brief for the Linomed television spot for A. Vogel was to create a visual narrative that seamlessly aligned with the natural essence of the product. The animation style was carefully chosen to reflect the purity and simplicity of the linseed plant, reinforcing the brand's commitment to nature and well-being. The bicolor palette, inspired by the authentic hues of the plant, symbolized both the product's natural origins and its gentle effectiveness. The creative direction sought to reimagine the world of digestive health products, offering a fresh, clean, and uplifting perspective that highlighted the lightness and positivity of Linomed. This approach resulted in a campaign that resonated deeply with the core values of natural health and holistic care.
Animation: Drasik